Marketing Mix
What is the "marketing mix"? It’s basically six "Ps" you shouldn’t
ignore. Follow this advice and your business should be on the way to marketing success.
| Product find out how many people will want to buy your product or service. |
Price getting it right is essential to your business success. |
| Place how you are going to get your product or service to your customers. |
Promotion advertising, PR and other promotional activities can drive your business forward. |
| Process The way you do things will influence the way people look at your business. |
People Good people can be great for your business, and there is lots of support from Scottish Enterprise and others to help you develop your staff’s potential. |
